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This project consisted of defining a new method to support tier one events, allowing for more engaging templates with customized branding for each event. Previously, emails were coded by hand, making it difficult for marketers to envision their content and time consuming for analysts to create emails.

We created a set of event specific email components, that can be easily skinned to match the specific branding of each event. Marketers are able to drag and drop components based on their content, select banner images and colors based on the event look and feel, and easily export the HTML file for the email.